Finally, Starbucks Will Sell Lighter Roasted 'Blonde' Coffee
Oct 18, 2011 - Have you been complaining about Starbucks' too dark roast? Now there's good news: the giant coffee chain announced it will start to sell also a new light roast for the many US people preferring it this way, starting from January 2012.
Darker roasted coffee is known to be more bitter and lack the flavors of the coffee's origins. (Read more about dark and light roasts here
Now the company will sell their new, lighter "Blunde" roast in addition to medium and dark-roasted coffee. Starbucks settled on this particular roast after allegedly testing 80 different roasting recipes.
According to reports, light and medium roasts present the vast majority of coffees sold in grocery stores, and Starbucks had reportedly quoted a research study showing that more than 40 percent of coffee drinkers in the US prefer a lighter roast. Now Starbucks had decided to adjust itself to the market and the tastes of the people.