Expected Starbucks Coffee Price Drop
Last weekend I did an impulse-buy at at local Target branch and pulled off the shelf a Starbucks whole-beans french roast coffee bag.
Although I usually buy from a local roaster and hate to buy coffee from store shelves that I never know when it was roasted and how fresh it is, I have to admit that this one was fairly good. It was fresh coffee and I could sense the rich aroma.
The main drawback was its price. I paid $12+ for 12 oz of whole beans. At my local roaster, I usually pay $10 or less for a whole pound of freshly roasted whole coffee beans.
If you buy coffee in the grocery, you may be happy to learn that Starbucks just announced a price drop of about 10 percent on their coffees sold in groceries.
So, for a pack of coffee sold now at about $12, you may be expected to pay $1.20 less - $10.80 - starting from May.
The price change is valid only in groceries and for retailers, but at Starbucks coffee-shops the price of coffee is expected to remain the same.